Aircel is launching a set of new 3G Plans and we would like to share the same with you. You would recall that 3 years ago when Aircel launched Pocket Internet, it changed the way mobile internet was perceived and consumed. It truly democratised data for the consumer.
With 3G we are at a similar juncture. While consumers understand the benefit of 3G and there is a desire to adopt, 3G remains out of their reach. With Aircel’s new offering of Pocket Internet Smart has Aircel is ready to revolutionize the landscape of mobile internet unlocking the true 3G potential, both for the consumer and the business.
Pocket Internet Smart will offer Aircel consumers unlimited 3G at attractive prices. It will also for the first time, offer, unlimited 3G and 2G data on a single recharge and the plans will be device agnostic. These innovative features will provide consumers benefits such as freedom from data bills shocks, ease of recharge and convenience of using the same plan across devices – mobiles, tablets and dongles.
- 3G is currently 10X more expensive than the 2G offering.
- Currently, a customer needs to buy separate packs to browse on 2G and 3G.
- As of now most 3G packs in the market allow limited browsing, i.e. post free usage user is charged at 10p/10KB that effectively translate into INR10/MB leading to huge bills!
- There is no availability of daily, weekly or sachet unlimited 3G packs for intermittent/ casual usage.
- With the current 3G/2G packs, the customer has to keep toggling between 2G and 3G on his phone so that he doesn’t end up using his expensive 3G data in 2G network. With the new plans, he no longer needs to do this.
- Dongle plans from Aircel now start at as low as 198 per month. This is also an unlimited plan and the customer can freely consume data without worrying about the bill.
- The new dongle plans are also a major deviation from the current set up. Unlimited plans from Aircel start at below Rs 200. There is a possibility of using Aircel card on existing dongles (which could be a Micromax/ Huawei/ etc.) and benefit with these new plans.
- For the first time, Aircel has come out with low priced plans, which don’t have a rider – there’s not even a speed rider. Even the lowest plan, at Rs. 8, comes with a 3.6Mbps speed.
- All the plans can be used on roaming. So a customer moving to a 2G area can consume data seamlessly. Also, even if he moves to a 2G circle, he can continue consuming data seamlessly (at 2G speeds).
- At and above Rs. 198, the customer can freely move his plan from mobile to dongle to tab etc. There is no restrictions on type of device – which is currently there on every operator – including Aircel.
